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How HERA Uses Agentic AI to Scale Empathy in Customer Service
Technology Tuesday April 22, 2025 HERA
How HERA Uses Agentic AI to Scale Empathy in Customer Service

Author - Stephanie

As customer expectations rise, brands are challenged to deliver not just with efficiency, but with emotional intelligence in every interaction. For us, great service is more than speed and automation, it's about building a real connection between brand and customer. This is where Agentic AI comes in.

Unlike traditional automation, Agentic AI can operate with autonomy for making decisions, taking actions, and even adapting in real time. Its ability to respond with intent and emotional intelligence makes it an ideal foundation for AI-driven customer service. 

We are not using AI to replace the human touch. We are using it to scale it.

To bring this vision to life, we are implementing a structured approach using our 4-stage Agentic AI Adoption Framework.

Stage 1: Assist, Don’t Replace

We began our journey into AI-driven customer service by embedding AI as a smart assistant to our human agents. They handle real-time tasks like generating response drafts, summarizing customer history, and analyzing sentiment. This powerful support system freed our team to focus on what matters most: building genuine connections through empathy, active listening, and care.

Stage 2: Automation the Repetitive

Next, we expanded our AI service capabilities by allowing AI to handle simple, repetitive tasks such as answering FAQs, tracking orders, and sending confirmations. These low-risk interactions are perfect for AI where speed and accuracy are matters. The result? Faster resolutions, higher efficiency, and more time for our team to focus on complex and high impact conversations.

Stage 3: Lead with Empathy

We have advanced our agentic AI customer service to handle full journeys like onboarding, returns, and tailored recommendations. These AI agents are trained to recognize emotional cues, detect friction points, and know exactly when to escalate and involve a human. It is not just automation, it’s emotionally intelligent service at scale.

Stage 4: Learn and Evolve

Every interaction sharpens our AI customer service’s ability to respond, predict, and uncover insights that drive smarter service decisions. This is customer service that grows with every connection.

The Human Heart Behind the AI

AI may be the tool, but empathy shapes the relationship. 

We have designed every step of this journey to ensure customers feel truly heard and connected, even when interacting with AI. At the end of the day, it is the emotional impressions that last. At HERA, we’re proving that Agentic AI and human empathy aren’t opposites, but powerful partners.

Let’s build the future of service with one empathetic interaction at a time.

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